Fractional Marketing Director

A marketing director in the seat, without the full-time hire.

Q: What is a fractional marketing director?

A senior marketer who runs your marketing function part-time on a retainer: strategy, budget, vendor management, execution, and reporting on leads and revenue.

Q: How many hours does a fractional marketing director work?

Scoped to the work, typically 30 to 40 hours a month including a weekly working session.

Q: Can a fractional director manage my existing agency?

Yes. Holding an existing agency accountable is one of the most common reasons to hire one.

A fractional marketing director is a senior marketer who runs your marketing function part-time: strategy, budget, vendors, execution, and accountability for the number. You get the leadership of a director hire at a fraction of the salary, benefits, and ramp time.

What is a fractional marketing director?

The same role a full-time director of marketing plays, delivered on a retainer instead of a payroll line. Sets strategy. Owns the budget. Manages agencies, freelancers, and tools. Reports to ownership on leads and revenue. The difference is scope and cost: you get the hours your business actually needs, not forty a week whether there is work or not.

Fractional CMO vs full-time marketing director

A full-time marketing director in Colorado runs $110,000 to $160,000 a year before benefits, and takes three to six months to hire and ramp. Fractional leadership starts the week you sign, costs less than half of that, and can scale up to a full-time hire when the business earns it. For most businesses under $10 million in revenue, fractional is the right call until it isn’t, and a good fractional director will tell you when that day comes.

What the Fractional tier includes

Marketing strategy and annual plan tied to revenue targets, reviewed quarterly in person if you are in Colorado Springs.
Budget and vendor oversight. Every agency, freelancer, and tool you pay for gets managed, measured, or cut.
Hands-on execution. SEO, Google Ads, content, social, and email run by the same person setting the strategy.
Weekly working session and a direct line.
Reporting to ownership in plain language: calls, leads, pipeline, spend.

Who hires a fractional marketing director

Owner-led businesses between roughly $1 million and $10 million in revenue. Multi-location service businesses, practices, and firms that have outgrown “the office manager does the marketing” but are not ready for a $150,000 hire. Businesses that have an agency and no one internal to hold it accountable.

Why Master of One

Eight years leading account teams and growth programs at national agencies, and a roster capped so every engagement gets a director’s attention. Veteran-owned, Colorado Springs based, serving businesses nationwide by video and locally in person. Meet the operator.

Frequently asked questions

How many hours does a fractional marketing director work?
The Fractional tier is scoped to the work, not the clock. Expect a weekly working session plus execution time, typically 30 to 40 hours a month.

Can a fractional director manage my existing agency?
Yes. That is one of the most common reasons to hire one.

Is there a minimum term?
No. Month to month. Most engagements run 12 months or longer because the work compounds.