Before 2020 your account manager could run your account. Then the role got split, the doers left, and AI showed up. Here is what that did to your results.
Category: Colorado Springs
What Is a Lead Actually Worth? The ROI Math We Run Before We Quote You
Before we quote anyone we work out what one lead is worth, how long until it pays, and what that customer is worth over the years. Here is the math.
Boutique vs enterprise marketing agency: what actually changes when an agency gets big
Every agency starts boutique. A few people, a few clients, senior work on all of it. Then it grows, and the thing that made it good gets diluted by the thing that made it profitable. Understanding that arc tells you more about which agency to hire than any case study. What scale changes Three things, […]
Fractional CMO vs full-time marketing director: which one does your business need?
Somewhere between “the office manager posts on Facebook” and “we have a VP of Marketing with a team of six” is the stretch where most owner-led businesses get stuck. Marketing needs a leader. Payroll can’t justify a $150,000 one. That gap is why fractional marketing leadership exists, and it is worth understanding exactly what you […]
Marketing agency vs consultant: which one should you actually hire?
Most small business owners searching this question have already been through an agency. The pitch was great, the first month was great, and then the senior person who sold them disappeared behind an account manager. So the real question is not agency versus consultant. It is: what did I pay for last time, and what […]