What’s up, everyone? DamianJay here from Master of One Marketing, and today I want to talk about something that’s on everyone’s mind at the start of the year—new beginnings. With the new year just starting, social media is flooded with posts about resolutions and fresh starts. But here’s the truth: you don’t need a new year to make a change.
Two quotes perfectly sum up this idea, and they’re from two of my favorite authors. First, Arnold Bennett, in his book How to Live on 24 Hours a Day, wrote:
“The chief beauty about time is that you cannot waste it in advance. The next year, the next day, the next hour are lying ready for you, as perfect, as unspoiled, as if you had never wasted or misapplied a single moment in all your life. You can turn over a new leaf every hour if you choose.”
And Dr. George Sheehan, in Running and Being, reminds us:
“Each day is a new beginning, so don’t waste it in a past that is gone or a future that isn’t here yet. Today is your chance to start anew.”
The Truth About Change
Let those quotes sink in for a moment. Every second of every day is an opportunity to start fresh. You don’t need to wait for the perfect moment or a calendar reset to take action.
For me, the realization that I could start anytime—not just on January 1st—was transformative. Take my social media journey, for example. Back in May, I decided to start posting daily. At the time, my following was modest: 300 on TikTok, 20 on YouTube, and 15 on Instagram. Fast forward to December: 4,000 followers on TikTok, 2,000 on YouTube, and 3,000 on Instagram.
None of this happened because I had viral posts or some magic formula. It happened because I made a decision to show up daily, putting in consistent effort one post at a time.
Excuses vs. Action
Here’s the thing about excuses—they’re everywhere. People love to rationalize why others succeed while they feel stuck. “Oh, that person has more time than me,” or “They must have more resources.”
But the truth is, no one has unlimited time. Life is finite, and none of us know how much of it we have left. That’s not meant to scare you—it’s meant to light a fire under you.
Building the Reps
Starting something new will feel awkward. The first time you hit the gym, record a video, or post online, you might feel silly. That’s normal. But progress is built through repetition.
When I first got serious about the gym, I was in my mid-30s. It took time to establish a rhythm, but once I did, I never looked back. My fitness journey has shifted from bro gyms to CrossFit to Olympic weightlifting, each phase teaching me something new about myself.
The same goes for my social media efforts. In seven months of consistent posting, I’ve seen growth—not viral, overnight success, but steady progress built through showing up every day.
The Takeaway
Here’s what I want you to remember: change doesn’t require the perfect moment; it requires commitment. Whether it’s fitness, content creation, or a career goal, you don’t need to wait for January 1st to start.
Take that first step. Build the reps. Ignore the excuses and focus on what you can control. You don’t need to be perfect, but you do need to show up.
Every day, every hour, every moment is an opportunity to begin again. Start now.