What’s up, friends? Damian here from Master of One Marketing. Today I want to talk about confidence—specifically, the confidence you need when you’re taking over an account, especially those big ones that seem intimidating because they’re attached to millionaires, influencers, or big local names. Let’s break it down:
Everyone’s Human, Even the Millionaires
Look, I get it. You’re hopping on a call with someone whose face you’ve seen on billboards or whose bank balance makes your head spin. But at the end of the day, they’re just people. They wake up, get annoyed by traffic, lose their keys, and have terrible ideas just like anyone else. Remembering this simple truth can significantly reduce the intimidation factor.
Money Doesn’t Mean Smarts
Something surprising you’ll quickly learn: having money does not automatically equal being smart or insightful. I’ve had conversations with millionaires who’ve yelled at me about keywords they don’t understand or who’ve argued about concepts that could be debunked with a simple Google search. Some are rich because they’re good at one thing, lucky, or well-connected—not necessarily because they’re brilliant. So relax; you’re probably smarter than you realize.
Be the Expert, Not Just the Listener
Confidence in account management means knowing when to listen and when to step up and show your expertise. You’re hired for your specific skills and insights, not just to nod along and say “yes.” If your client is confidently spouting nonsense, your job is to respectfully steer them toward reality. Provide clarity, back your statements with data, and always stay composed—even when they’re losing their cool.
Listen First, Then Lead
My old boss said it best: “Seek to understand, then be understood.” It’s the Socratic method, and it works wonders. Listening carefully to how your clients think, how they make decisions, and even how they misunderstand things can offer you valuable insight. Plus, it puts you in a powerful position to correct gently, guide effectively, and showcase your genuine expertise.
Preparation Breeds Confidence
The fastest way to earn respect in account management is through preparation. Be the person who can instantly find answers, confidently discuss complex topics, and clearly explain strategies. Confidence is earned call by call, meeting by meeting, and trust is built when clients realize you’re the one person in the room who consistently knows their stuff.
EQ: Decipher Their Frustration
Sometimes a client will vent frustration or even swear during calls. Your emotional intelligence (EQ) needs to be high enough to understand: are they mad at you, or just frustrated with a situation? Handling emotional outbursts calmly without taking them personally is crucial. Keep your cool, stay patient, and use their emotions as opportunities to build stronger trust.
Inspiration from Imperfection
Here’s one of the biggest secrets in business: a lot of people at the top don’t fully understand what they’re doing. And honestly, that’s good news for you. If someone can reach millionaire status or become locally famous despite their clear gaps in knowledge, imagine what you could accomplish with intention, strategy, and genuine expertise. Let their shortcomings inspire your growth.
Leverage What You Discover
Use these insights not to judge but to inspire yourself to greatness. Realize that being successful often isn’t about being flawless or perfectly polished—it’s about specializing deeply, continually improving, and consistently providing value. Take the lessons you learn from your clients’ shortcomings and use them to sharpen your own skills and vision.
Find Your Thing and Monetize It
Finally, understand that true success comes from knowing yourself, finding what you’re genuinely good at, and leveraging that talent. And look—I’m still searching for that perfect “thing” myself, but I firmly believe that approaching it with intention and purpose will eventually get me there. Don’t fixate on passions that might never pay the bills; focus on your real skills and how you can use them to make money and impact. Remember, recognizing others’ weaknesses isn’t enough—transforming that recognition into actionable inspiration is what sets you apart.
Bottom line? Millionaires, influencers, and successful business owners are just people—flawed, imperfect, and sometimes surprisingly uninformed. Step into every interaction confident that you belong there, because you absolutely do.